Brand Guidelines
Everything you need to represent Sycamore consistently — logos, colors, typography, and naming rules.
Logo
Use the primary logo whenever possible. Switch to the reversed version on dark backgrounds. Maintain clear space equal to the height of the "S" mark on all sides.
Logo misuse
- Do not stretch, rotate, or distort the logo
- Do not change the logo colors
- Do not place the logo on busy or low-contrast backgrounds
- Do not add effects such as shadows, outlines, or gradients
- Do not rearrange or separate the logomark from the wordmark
Naming
Our company name is Sycamore. The legal entity is Sycamore Labs, Inc.
Use "Sycamore" in editorial and marketing copy. Use "Sycamore Labs, Inc." only in legal or formal contexts.
Correct
- Sycamore
- Sycamore Labs, Inc.
Incorrect
- Sycamore Labs
- Sycamore AI
- SycamoreLabs
- sycamore
Colors
Our palette is intentionally restrained — monochromatic with a single accent. This keeps the brand feeling precise and technical.
Neutral 950
#0a0a0a
Neutral 500
#737373
Neutral 200
#e5e5e5
White
#ffffff
Typography
We use two typefaces — a heading font for display text and a monospace font for UI elements, labels, and code.
Headings
The quick brown fox jumps over the lazy dog
Body
The quick brown fox jumps over the lazy dog
Mono
The quick brown fox jumps over the lazy dog
Questions?
For brand-related inquiries, reach out at press@sycamore.so.